What makes a true digital payment experience in insurance? Although the past few years have been characterized by rapid digital
In SMA’s new research report, "
New preferences brought on by the pandemic and a more digital-connected world demand that insurers reimagine the payment experience. Within premium payments, this means offering policyholders the ability to manage how they interact with their insurers and control payment management and notifications. The goal should be to expand payment types and access options to give policyholders greater control of their experience.
On the claims side, while more challenging to establish a fundamental digital interaction, insurers have a tremendous opportunity to improve operational efficiencies and reduce costs. This includes establishing digital interactions that go beyond payout delivery for claimants, agents, claims adjusters, vendors and other third parties.
For both premium and claim payments, speed and convenience are paramount. The acceptance and delivery of payments must be in real time, and capabilities must give customers the power to create tailored digital payment experiences that fit their needs best, from how they want to transact to how they want to communicate with their insurers.
This blog entry has been reposted with permission