Classic car insurer, Hagerty centers digital with new hire

Attendees view vehicles on display at the Gooding and Company auction at the 2019 Pebble Beach Concours d'Elegance in Pebble Beach, California, U.S., on Saturday, Aug. 17, 2019. The Hagerty Price Guide predicts $378 million in total sales from the Monterey collector car auctions next week, spread across 1,400 vehicles on offer from six different auction companies through the Monterey peninsula leading up to the Pebble Beach Concours dElegance. Photographer: David Paul Morris/Bloomberg
Attendees view vehicles on display at the Gooding and Company auction at the 2019 Pebble Beach Concours d'Elegance in Pebble Beach, California on Aug. 17, 2019.
David Paul Morris/Bloomberg

Hagerty, a classic car insurer, announced a new hire to accelerate its digital transformation.

Prakash Ranjan, the vice president of marketing technology, will focus on the company’s goals to improve digital transformation, increase tech talent and define project roadmaps.

Prakash Ranjan.
Hagerty

Kelly Smith, chief digital and information officer at Hagerty said, in a statement: “As Hagerty continues to evolve and find new ways to engage the automotive enthusiast community, digital transformation is an essential part of our business strategy.”

Prior to joining Hagerty, Ranjan was vice president of engineering, marketing technology and digital ventures at MGM Resorts International. Ranjan has led the digital transformation at several Fortune 50 companies and held leadership positions with Intuit, VISA, IBM and eBay. His overall areas of expertise include digital transformation with artificial intelligence and cloud computing, technology management, team-building, organizational design and enterprise architecture.

“Prakash brings with him a wealth of knowledge and experience in digital technology, and we're excited to welcome him to our growing team,” said Smith.

Hagerty debuted as a publicly-traded company after merging with Aldel Financial Inc., a special purpose acquisition company, last December.

"Hagerty's vision, values and culture and its oversized impact on car lovers and drivers, in general, are the key reasons I joined the company," said Ranjan in a statement. "I'm thrilled to work with this world-class team to supercharge our digital agenda toward serving Hagerty's purpose of saving driving and preserving car culture for future generations."

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Auto industry Auto insurance Digital Transformation Technology C-suite
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