Grange Insurance has announced two major digital initiatives.
First, the Columbus, Ohio-based insurer has rolled out a new three-tiered roadside assistance product powered by Urgent.ly. Customers of the insurer can add the product to their auto insurance package in lieu of traditional towing and labor coverage. Policyholders can use the Grange mobile app to either click to call an Urgent.ly customer service representative or to complete a fully digital request for roadside assistance via the app.
Urgent.ly’s technology gathers location information from the customer and coordinates the service truck. Customers can watch as the truck travels to them using a GPS-enabled map on the app. Customers that prefer to request service over the phone will still be able to track their entire experience in real-time using a mobile web app delivered via text message. Customers who don't buy the coverage can still call for roadside assistance and pay with a credit card over the phone, with access to Grange’s negotiated lower rates.
Grange also announced that it will replace its policy administration and billing services with Guidewire's suite.
“Guidewire’s product maturity and track record of successful implementations were important factors in our decision-making process,” said Linda Roubinek, EVP, Chief Customer Interactions Officer at Grange and a 2017
