Harry Statter, Frontline's founder and CEO, says, "The Frontline Wildfire Defense System 2.0... It's built on our previous version for the Frontline product, and, essentially with wildfire, the threat isn't necessarily fires that start in your backyard. The threat is from fires that are many miles outside of your property, because
Frontline's automatic system activates external sprinklers when a blaze is within seven miles of the property, saturating an entire structure and nearby potential combustibles that are within 30 feet. The sprinklers precisely release water and foam, the same non-toxic and biodegradable foam used by firefighters, to create an environment that is too wet to burn.
The company works with a number of different insurers and recently secured $6.4 million in seed funding, spearheaded by
"It doesn't really matter at the end of the day how much insurers index the wildfire risk, ultimately, the insurer portfolio is going to be exposed to wildfire and there's going to be a need to physically protect the policy and firefighters simply cannot scale to
To protect against the threat of windborne embers, the Frontline product detects wildfires through its software platform, alerts customers with early warnings of approaching fires and triggers the automatic system activation of a property at notice of a wildfire threat. Notifications are sent through the Frontline Wildfire app, offering real-time wildfire maps that customize alerts based on the user's location. The app also includes resources such as essential preparedness checklists, evacuation plans, fire danger indexes and emergency contact groups.
"When you draw a 24 mile radius outside of a wildfire perimeter, it encompasses hundreds of thousands of homes and businesses – way too many for firefighters to be able to scale and protect," explains Statter. "As much as firefighters want to be at these properties to protect them, it's impossible. There's simply not enough firefighters. So we've come up with a solution for providing protection to all of these