A new research study from Digital Insurance examined multiple factors likely to affect the insurance industry in 2025. Respondents were asked for their insights on emerging risks, technology spending, the use of artificial intelligence and other technologies, and their priorities in the coming year. The full report
The economics of business
New leadership in the White House, a change in some economic policies and other actions could affect the macroeconomic climate, but overall, insurance professionals think it will be favorable for the industry.
Managing risk and its impact
Insurers are in the business of managing risk and identifying obstacles that could affect business growth. The top risks they're watching are inflation, climate change, regulatory uncertainty and cyber risks.
Digitizing the payment process
As many aspects of the insurance ecosystem are digitized, respondents agreed that access to electronic funds is critical for policyholders, particularly in the wake of significant events like wildfires and hurricanes, when recovery funds are vital.
Focus on claims transparency
Improving the claims process was a top priority for 42% of the respondents. It's where carriers demonstrate the true value of insurance to their customers and help them rebuild or recover from a loss.
Customer service priorities
The top areas of digital transformation were client-facing services in the areas of sales, claims and customer service. As companies invest in technology, improving the insurance process for their customers is a major priority.
AI implementation
Along with improving their technology, identifying ways to utilize artificial intelligence is the top tech priority across all lines and aspects of insurance. Creating guardrails to protect their data and processes, as well as preventing bias in the algorithms used are all part of AI adoption for carriers.
