Distracted driving increased 5% during the 2024 Super Bowl,
The telematics company analyzed screen interaction hour-by-hour from Super Bowl Sunday in 2024, compared to the two Sundays before and after the Super Bowl.
CMT defines a screen interaction as a driver tapping their phone while traveling over 9 mph.
Almost half of football fans said they've watched a game while driving, according to a survey from
On Super Bowl Sunday last year, distracted driving started increasing at 6 p.m. through 11 p.m., according to CMT. Kickoff for the game was at 6:30 p.m. Distraction increased by 2% between 5 p.m. to 6 p.m. and grew to two minutes and 42 seconds until 7 p.m. where it hovered until 9 p.m. Distraction rates dropped to Sunday averages as the game wrapped.
It's unclear why distraction increased during the Super Bowl, but there could be several factors including some drivers watching the game live or checking notifications related to the game.
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