As organizations all over the country attempt to figure out
Out of the 46 executive orders President Donlad Trump signed on his first day, two directly
While the
"We view family building and reproductive benefits as medical treatments akin to cancer treatments or broken bones," he says. "Just like those benefits wouldn't change with changes to DEI, we have not seen any sort of pull back on either existing customers who offer the benefit, or potential new customers. In some ways, to us, this is yet another accelerant to the trend to offer more and be more generous and more inclusive."
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Since COVID, the outlook on reproductive benefits of all kinds — including family building support through IVF, adoption and foster support, as well as menopausal benefits — have been on a steady incline. According to a 2023 survey from Business Group on Health and Fidelity Investments, 86% of employers said they wanted to offer more family-forming and reproductive support by 2025. And while
"Due to the Dobbs case and the overturn of Roe v. Wade, complexity already existed in the legislature in each state around this kind of care," Shedlin says. "And the trend we saw come out of that is employers in states with restrictions wanting to level the playing field for employees, and that was already the case before the inauguration, not just after."
It helps that candidates on both sides leading up to the election
Still, employees everywhere are still concerned about
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"Employers are finding ways to signal that they are still supportive of recruiting and retaining as diverse and talented a workforce as possible," he says. "To that end, we're seeing increased calls from our employer clients for employee engagement campaigns and education campaigns, webinars and other types of communications about the availability of these benefits."
Shedlin and his team have also seen forums where other
"What I would say to intended parents who are looking at this as yet another obstacle is that employers and their benefit teams are really stepping up to meet these needs," he says. "When we look at WIN, our book of business and our pipeline of clients seeking to offer these types of services is the largest it's ever been in our history. So, to me, that signals that benefit leaders are still responding to demand."