Insurance agents interested but skeptical of AI: Liberty Mutual survey

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Insurance agents are interested in artificial intelligence but skeptical, according to Liberty Mutual and Safeco, which released findings from a new report.

Benchmarking Agent Attitudes on AI: Key Takeaways from the 2024 Agent-Customer Connection Study surveyed 1,133 independent insurance agency leaders and team members and 1,110 insurance consumers to explore how agents view the use of AI. 

Six percent of principals surveyed said they have implemented AI into their agency and 36% said they are likely to use AI in their business within the next five years, according to the study. 

Only 17% of agents said they trust AI, 25% of those surveyed said they see AI as an opportunity, 27% said they view AI as a threat. About half, 49% of respondents said they were neutral about whether AI is more of a threat or an opportunity.