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To determine where residents are most concerned about life insurance, Beca Life ranked them by monthly online searches for terms related to the product, based on data from Google Keyword Planner. The total number of monthly average searches in each state was compared against its population, to determine the average monthly searches per 100,000 people.
The top five states have an average of 852.84 people per 100,000 seeking life insurance via search engine each month.
Read more about the 20 states most concerned about life insurance.
