The top five companies in the ranking have an average
New York Life ranked at the top of these insurers with a market share of 6.86%. It offers policies such as term
Other top insurers include Northwestern Mutual and Metlife. In addition to various life insurance policies, Northwestern Mutual also offers
Scroll through to see which insurance companies are in the top 20 and how they fared through the end of December 2023.
Source:
| Rank | Company | Market share % | Direct premiums $ | Cumulative market share % |
| 1 | New York Life | 6.86% | $13,287,777,787 | 6.86% |
| 2 | Northwestern Mutual | 6.74% | $13,061,706,856 | 13.61% |
| 3 | MetLife | 6.34% | $12,284,718,024 | 19.95% |
| 4 | Prudential Financial | 5.64% | $10,923,713,601 | 25.59% |
| 5 | MassMutual | 4.75% | $9,204,566,734 | 30.34% |
| 6 | Lincoln Financial | 4.30% | $8,322,502,167 | 34.64% |
| 7 | Nationwide | 3.00% | $5,802,222,162 | 37.64% |
| 8 | State Farm | 2.97% | $5,754,456,473 | 40.61% |
| 9 | Aegon | 2.64% | $5,103,997,736 | 43.25% |
| 10 | Minnesota Mutual | 2.56% | $4,954,030,541 | 45.80% |
| 11 | Guardian Life | 2.51% | $4,855,768,273 | 48.31% |
| 12 | John Hancock | 2.50% | $4,839,606,832 | 50.81% |
| 13 | Pacific Life | 2.37% | $4,590,611,714 | 53.18% |
| 14 | Dai-ichi Life Holdings | 2.29% | $4,439,730,008 | 55.47% |
| 15 | American International Group | 1.82% | $3,533,216,196 | 57.30% |
| 16 | Mutual of Omaha | 1.78% | $3,443,769,898 | 59.08% |
| 17 | Globe Life | 1.60% | $3,089,650,656 | 60.67% |
| 18 | National Life Group | 1.57% | $3,043,310,604 | 62.24% |
| 19 | Penn Mutual | 1.55% | $3,008,158,857 | 63.80% |
| 20 | Primerica | 1.54% | $2,974,065,043 | 65.33% |
