20 insurers with the largest annuity market share

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The top five insurance companies in the ranking have an average annuity market share of 5.82% as of December 31, 2023.

The combined direct premiums written by the top five were more than $145 billion.

Scroll through to see which insurance companies are in the top 20 and how they fared through the end of December 2023.

Source: National Association of Insurance Commissioners

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Sammons Enterprises ranked 20th with a market share of 1.86%.
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MetLife ranked 19th with a market share of 1.88%.
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Brighthouse Financial ranked 18th with a market share of 2.09%.
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Global Atlantic ranked 17th with a market share of 2.22%.
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Fidelity ranked 16th with a market share of 2.36%.
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Pacific Life ranked 15th with a market share of 2.57%.
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Jackson ranked 14th with a market share of 2.59%.
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Aegon ranked 13th with a market share of 2.61%.
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Voya ranked 12th with a market share of 2.67%.
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John Hancock ranked 11th with a market share of 3.35%.
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TIAA ranked 10th with a market share of 3.45%.
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Allianz tied for 8th with a market share of 3.60%.
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New York Life tied for 8th with a market share of 3.60%.
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Lincolcn Financial ranked 7th with a market share of 3.71%.
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Equitable ranked 6th with a market share of 3.74%.
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Nationwide ranked 5th with a market share of 4.18%.
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Prudential ranked 4th with a market share of 4.45%.
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AIG ranked 3rd with a market share of 4.79%.
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MassMutual ranked 2nd with a market share of 6.36%.
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Apollo ranked 1st with a market share of 9.32%.