Joel Samen

senior director

Joel is Senior Director, P&C Demand for MediaAlpha, the leading customer acquisition platform in the insurance industry. In this role, Joel leads the client-facing team that works with P&C advertisers to profitably acquire customers at scale, ensuring campaigns are highly efficient and meet client objectives.

Prior to joining MediaAlpha, Joel spent six years with Liberty Mutual, most recently as Senior Director, Marketing. Joel holds an MBA and an MS in Information Systems from Boston University.

Digital marketing

4 ways technology can help carriers acquire new customers

As property and casualty insurance carriers look to reduce growing loss ratios in 2022, many have shifted their focus away from growing their customer bases and toward increasing their profits. But for carrier marketers, the path to efficient customer acquisition isn’t as simple as merely cutting budgets.

By Joel Samen

March 3